LINK BUILDING
Links that point at pages worth finding.
A link helps when it comes from a relevant page and lands on something useful. We research where those opportunities are, reach out, and place guest posts or mentions that support the pages you want found.
WHAT'S INCLUDED
Everything link building covers.
Relevant links earned through outreach, guest posts, and useful pages.
Prospect research
Sites and pages chosen because they relate to your offer, not because a list was cheap.
Outreach
Messages written for the editor or site owner, with a clear reason to link.
Guest posts
Articles written for the host site, with a link back to the page that should benefit.
Page targets
Each link is aimed at a specific URL, so the work supports a page rather than the homepage by default.
Competitor context
A look at where similar businesses are mentioned, used to find realistic opportunities.
A record of placements
You receive the live URLs, the target page, and the status of each placement.
PROBLEMS WE SOLVE
What usually brings people here.
These are the situations clients describe when they come to us for this work.
The site has useful pages, but few other sites point to them.
Previous links came from unrelated directories and do not help.
Guest posts were published, but nobody recorded where they live.
Outreach stopped because there was no list of pages worth pitching.
BENEFITS
What changes afterwards.
Relevant placements
We look for sites a customer in your market might actually read.
A page with a job
Links are planned against the URLs you want to support.
A trail you can check
Each placement is listed with its live URL, so you can open it.
No bought links
We do not buy links. That practice can put the site at risk.
PROCESS
How the work runs.
Choose the pages
We agree which URLs the links should support, and what those pages offer.
Find relevant sites
Prospects are checked for topic fit before anyone is contacted.
Pitch and write
Outreach goes out, and accepted guest posts are written for that site.
Record the result
Published links are listed with the target page, so the work is visible.
Your proposal confirms which deliverables, review rounds and source files are included.
Typical deliverables
- A short list of target pages on your site
- Prospect notes for the sites we approach
- Outreach and guest posts included in the scope
- Live URLs for placements that go up
- A simple record of what was pitched and what was published
- A note on what to try next, based on what was accepted
Who is this for?
Backlink building through relevant outreach and guest posts, with every placement documented and connected to a useful target page.
When a smaller scope may be enough
Start with the specific problem and the assets you already have. A targeted improvement may be enough without commissioning every capability on this page.
What affects the cost?
Deliverable count, asset readiness, technical dependencies and review rounds affect the estimate. The proposal names the work and approval stages; ongoing support is scoped separately.
Discuss the project scopeWhat to bring to the brief
Bring the current assets, intended audience and requirements. Share account access by invitation where possible rather than sending passwords in the enquiry form.
Related guidance
WHY ZYFISTA
How we work on link building.
The same principles run through every engagement, whatever the service.
Design that supports business goals
Every page has a job. Layout, hierarchy, and copy are judged on whether they help it do that job.
Development built for scale
Typed, documented code and content models that hold up when the site doubles in size.
SEO considered from day one
Structure, markup, and internal linking are designed in, planned early so content and engineering support each other.
Clear project communication
A staging URL you can check any time, weekly written updates, and early warning when something slips.
FAQS
Questions about link building.
Do you buy links?
No. We earn placements through outreach and guest posts. Buying links can put a site at risk, and we will not do it.
Can you guarantee a number of links?
We agree the number of pitches and the kind of sites in the scope. Acceptance depends on the other site, so we do not promise a fixed count of live links.
Do you write the guest posts?
Yes, when a guest post is part of the placement. The draft is written for that site and checked against your pages.
How does this relate to SEO?
SEO covers the site itself: crawl, content, and structure. Link building is the outreach that points other sites at those pages.
Ready to start on link building?
Tell us what you are working with and what it has to achieve. You will get a specific proposal, not a generic package.