DIGITAL MARKETING
Campaigns that send traffic somewhere worth landing.
Most campaign waste is not the ad. It is the page the ad points at and the tracking that cannot tell you which half worked. We plan channels, creative, and landing pages as one system with measurement agreed first.
WHAT'S INCLUDED
Everything digital marketing covers.
Paid, social, and email working off one measurement plan.
Channel strategy
Which channels suit your margins and buying cycle, and which ones to leave alone.
Paid search and social
Campaign structure, audiences, and creative testing with a clear hypothesis per test.
Landing page systems
Campaign pages that match the ad's promise, built to be spun up quickly.
Email and lifecycle
Welcome, nurture, and retention flows that do more than announce discounts.
Organic social
A sustainable posting approach matched to your team's actual capacity.
Measurement and attribution
Consistent event tracking and a reporting view that shows cost per real outcome.
PROBLEMS WE SOLVE
What usually brings people here.
These are the situations clients describe when they come to us for this work.
Ad spend is climbing and nobody can say what it returned.
Clicks arrive on a homepage that does not mention the offer in the ad.
Three platforms report three different conversion numbers.
Social posting is constant and completely disconnected from pipeline.
BENEFITS
What changes afterwards.
Spend you can account for
Tracking set up so cost per enquiry or sale is a number, not an estimate.
Message match
Landing pages that continue the ad's promise instead of restarting the pitch.
Tests that teach you something
Structured testing with one variable at a time and a recorded result.
Channels that fit the maths
Honest advice on which channels your margins can support.
PROCESS
How the work runs.
Baseline and goals
We agree the outcome that matters and confirm current tracking can actually measure it.
Plan channels
Budget, channels, and creative approach are agreed against your margins and sales cycle.
Launch and test
Campaigns and landing pages go live together, with structured tests from the start.
Review and reallocate
On an agreed cycle we review cost per outcome and move budget toward what works.
Your proposal confirms which deliverables, review rounds and source files are included.
Typical deliverables
- Channel plan with budget allocation and rationale
- Campaign structure, audiences, and creative sets
- Campaign landing pages
- Email flows and templates
- Tracking and conversion measurement setup
- Reporting view plus a review cadence with documented decisions
Who is this for?
Paid search, paid social, email, and organic social, planned together, measured the same way, and pointed at pages built to convert.
When a smaller scope may be enough
Start with the specific problem and the assets you already have. A targeted improvement may be enough without commissioning every capability on this page.
What affects the cost?
Deliverable count, asset readiness, technical dependencies and review rounds affect the estimate. The proposal names the work and approval stages; ongoing support is scoped separately.
Discuss the project scopeWhat to bring to the brief
Bring the current assets, intended audience and requirements. Share account access by invitation where possible rather than sending passwords in the enquiry form.
Related guidance
WHY ZYFISTA
How we work on digital marketing.
The same principles run through every engagement, whatever the service.
Design that supports business goals
Every page has a job. Layout, hierarchy, and copy are judged on whether they help it do that job.
Development built for scale
Typed, documented code and content models that hold up when the site doubles in size.
SEO considered from day one
Structure, markup, and internal linking are designed in, planned early so content and engineering support each other.
Clear project communication
A staging URL you can check any time, weekly written updates, and early warning when something slips.
RELATED WORK
Digital Marketing in practice.
Real portfolio work and clearly labelled studies that show how this capability is applied.
FAQS
Questions about digital marketing.
What budget do we need to start?
It depends entirely on your market's competitiveness and margins. We will tell you during scoping whether a proposed budget is realistic for the outcome you want, including when it is not.
Do you manage spend or advise on it?
Either. Some clients want full management, others want strategy, creative, and landing pages while their team runs the platforms.
Can you work with our existing agency?
Yes. We often handle landing pages, creative, and measurement while a media agency runs buying.
How do you report?
A dashboard you can open any time, plus a scheduled review where we walk through what changed, what we learned, and what we are changing next.
Ready to start on digital marketing?
Tell us what you are working with and what it has to achieve. You will get a specific proposal, not a generic package.